Impulse Productions Company Logo for A2 Film

The images above show the development of our production company logo. When designing the logo we were unsure of how to design it. So before creating the logo above we looked at other production companies that have produced teenage angst films. For example we looked at...

We chose the colours red, orange and yellow for our main image of the logo. We decided on these colours because we felt that they are very suited to the target audience of the film in which it has produced. At first we chose a blue background for our logo, however we changed it because we felt that it seemed to be more masculine rather than feminine, and our films is aimed more at females rather than males so this was not very suited. We then changed the background of the logo to pink, and as shown in the final image, we have also added a heart to the background which again helps it to suit the target audience of the film and also helps it to fit in with the 'teenage angst' genre. With the heart being in the background of our production logo it connotes the type of films that we are going to be producing.