Evaluation Task 2 - How effective is the combination of your main product and ancillary texts?

This is the script for my voiceover.

The combination of my three texts aimed to attract a wide audience. The title of my film ‘Jack Palmer’ appears on all three texts, each in a bold, clear font. On all three, the title appears in the colours pink and white which connotes that the film is going to be aimed at females as the colours are feminine.

The character Jack Palmer appears on the two print texts, in the images the character is wearing casual clothing which is a common feature for characters within the teenage angst genre. The main image that is used on my poster is of the Jack Palmer surrounded by girls, this connotes the idea that all of the girls like him and are willing to fight for him. It could also suggest that there will be a relationship between Jack and one of the girls. The relationship in my film is another stereotypical convention of the teenage angst genre, the relationship is about a girl that falls for the most popular boy in school. This relationship is the main narrative of my film, I think the storyline will attract our target audience which is 16-24 females, it will attract this audience the most as they will be able to relate to the situations and issues that occur during the relationship.

I used fade to black transitions throughout my trailer to help increase the speed of it by shortening the length of the clips and images that have been used. I also used flash transitions around the fight scene, this connotes that the scene is going to be explosive and it will make it exciting and thrilling for the audience as they are unsure of what the outcome of the fight will be.

I have used social media sites such as facebook and twitter during my campaign to help promote the film. This is because teenagers are known for using the sites very often, which means that by using these sites it has helped me to promote the film to the target audience.

Overall I think that my campaign has been successful. The combination of my magazine, poster and trailer has helped to show different elements of the film through the consistent synergy that is shown on all three. The colour that is used on all three helps to connote who the film is aimed at and this is shown on all three texts.

  

This is the voiceover recording applied to my trailer.